Praveeni Perera, widely known by her social media handle @thewkndfashionista, is a Sri Lankan-Canadian blogger, content creator, and business professional who seamlessly blends her corporate expertise with her passion for fashion and travel. Her journey—from an international business consultant to a sought-after influencer—highlights her versatility and drive to excel in multiple arenas.
A Global Journey: From Sri Lanka to Canada
Born in Sri Lanka, Praveeni moved to Canada at the age of five with her parents. Growing up in Ottawa, she pursued her education at Carleton University, earning a Bachelor of Science in Biology followed by an MBA in International Business. Her academic journey laid the foundation for a career that spans consulting, project management, international development, and academia.
A Career in International Business and Development
After completing her MBA, Praveeni founded a consulting firm specializing in international market expansion, focusing on the South Asian market. Her career later led her to international development, where she managed large-scale projects for non-profits and global organizations.
In 2019, Praveeni’s expertise took her to Paris, where she represented Canada at the Organization for Economic Cooperation and Development (OECD). She played a key role as Project Manager in a multinational research initiative involving ten countries. Her credentials include a Project Management Professional (PMP) certification and a Certified International Trade Professional (CITP) designation—further cementing her authority in global business strategy.
Currently, she is pursuing a doctoral degree at Edgewood College in the United States, demonstrating her commitment to lifelong learning and professional growth.
The Weekend Fashionista: A Passion for Style and Travel
While excelling in her corporate career, Praveeni launched The Weekend Fashionista in 2017, a blog dedicated to classic fashion, luxury travel, and lifestyle inspiration. Her platform quickly gained traction, allowing her to collaborate with prominent Canadian and international brands such as Sophie Grace, Suzy Shier, Hello Fresh, Marriott Hotels International, Fairmont Hotels, and Porter Airlines.
Her travel adventures have taken her to some of the world’s most luxurious destinations, and her blog features high-end properties including:
- St. Regis Bermuda
- Fairmont Château Montebello
- Ritz-Carlton Toronto
- Secrets Puerto Los Cabos
- Cinnamon Hotels and Resorts
Praveeni’s ability to merge her professional expertise with creative storytelling has positioned her as a top-tier influencer in the fashion and travel space.
A Professor, Author, and Reality TV Star
Beyond her business and blogging ventures, Praveeni is also a Professor of International Business at Algonquin College, where she shares her industry knowledge with the next generation of global professionals. She proudly identifies as a “full-time workfluencer”, balancing a demanding corporate career with her creative pursuits.
Adding another feather to her cap, she is a published author of Cocktails & Conversations: A Guide to Networking, offering insights into building meaningful professional relationships.
In December 2023, Praveeni and her husband, Sashien Godakandae, took their public presence to another level by starring in an episode of the Canadian reality TV show “Lakefront Luxury” (Season 4, Episode 7) on A&E. Directed by award-winning filmmaker Marshall Kaplan, the show featured the couple’s search for the perfect waterfront home, giving fans a glimpse into their personal life.
A Multifaceted Trailblazer
Praveeni Perera’s journey is a testament to her entrepreneurial spirit, global mindset, and creative versatility. Whether she’s leading international business initiatives, teaching the next generation of professionals, collaborating with major brands, or starring on TV, she continues to inspire with her ability to juggle multiple roles successfully.
She also actively contributes to various organizations, having served as a Board Member for Immigrant Women Services Ottawa and Dress For Success Ottawa (New additions). She is currently a Board Member for the Organization for Women in International Trade (OWIT) Ottawa Chapter and serves on the Membership Committee for the Rideau Club, a private members club in Ottawa.With a rapidly growing influence in both the business and lifestyle sectors, Praveeni proves that you can have it all—if you’re willing to work for it.
Beena Yusuf
Editor in Chief
www.shemagazineusa.com
