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The Fashion Community Gives Back

Giant luxury labels like LVMH, Dior, and Givenchy, as well as beauty brands like Estée Lauder and L’Oreal, have announced they will be working diligently to produce hand sanitizer. Donatella Versace and daughter Allegra made an over $222k donation to hospitals in Italy. Rhianna donated a whopping $5 million to coronavirus relief which will be distributed through her nonprofit organization, the Clara Lionel Foundation. As PPE (personal protected equipment) continues to become scarce around the world because of the spread of COVID-19, many fashion designers have united forces to create masks and gowns to fight back. Bigger designers, like Christian Siriano, were given permission to reopen their ateliers, while smaller designers are creating makeshift workspaces at home. If there’s anything the fashion industry knows, it’s creating. Some of the brands that are giving back are listed below.

Prabal Gurung

Christian Siriano

Michael Costello

View this post on Instagram

I wanted to make one final post on IG about the progress of our mask-making task force. First of all, I want to send so much love and appreciation for everyone who’s been leaving positive comments and offering to help . For all the negative doubters who say all our hard work of creating masks is not going to work, that is simply not true! Any type of protection you can wear to prevent yourself from touching your face, eyes, and mouth will help. (Did you know that according to the Center for Disease Control, the average American touches their face more than 2,500 times a day?) I know it’s hard to believe. We have also been working with a laboratory scientist who works with some of the biggest hospitals on testing effective rates of the masks we are making, During a time like this, every little bit to reduce risks helps. After all, aren’t we just all trying to beat the odds? Beyond all the statistics of preventing the spread of COVID-19, this entire passion project has been a healing process for myself and a few of my staff members. My sewing family has been heart broken ever since we temporarily closed our fashion business. They wanted to work still and we find hope and comport in the fact that we are all now sewing together again, 6 feet apart and at home . I will not be posting about the mask project any more because now it’s time to get them to the people who need them first .

A post shared by M I C H A E L C O S T E L L O (@michaelcostello) on

Brandon Maxwell

Pyer Moss

Dior

L’Oreal

Sylvina Bravo (@thesylvii)

Director of Lifestyle

SHE Magazine USA

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